Intermediaries are IMEX exhibitors who bring groups of hosted buyers to our show. All exhibitors with stands at IMEX can become intermediaries. Inviting your clients to the show and looking after them while they’re there is a unique experience that delivers long-term rewards and relationships. 

The role of an IMEX intermediary is vital in ensuring qualified hosted buyers attend IMEX. Nobody knows your clients like you do, so we rely on you to pre-qualify your hosted buyer group. You’ll be assigned a dedicated IMEX Relationship Manager to guide you every step of the way.

Answers to your intermediary questions

Responsibilities

• Invite your clients to the show, targeting those who research, organise, influence or make budgetary decisions for international events (outside their home country


• Ensure your clients complete their registrations, and check them before submitting them to us for final approval


• Manage your hosted buyer group(s) through your IMEX account, ensuring your hosted buyers are aware of all programme arrangements and dates, and their commitment to stay at the show during opening hours and their commitment to schedule appointments


• Nominate a group leader to look after your hosted buyers, escort them to their group appointments, and be our key contact during the show


• Once group appointments are confirmed, contact the exhibitors to ensure their presentations meet your hosted buyers’ expectations


• Tell us straight away if any hosted buyers cancel


• Ensure any replacement hosted buyers complete a new registration (even if they work for the same company or hold the same position as the hosted buyer who is cancelling)


• Contact your hosted buyers 48 hours before they’re due to leave for IMEX to avoid last-minute cancellations and no-shows


• Ensure your buyers are upholding their appointment commitments


• Keep your IMEX Relationship Manager updated on your progress

Intermediary practicalities

• Follow our intermediary timeline so you know what you need to do and when


• Log in to your IMEX account for the link to send to your clients so they can create their IMEX accounts and for the unique invitation code for your hosted buyer group. Include both in your invitations


• If you’d like a colleague to help you manage your hosted buyer group(s) contact us so we can give them access to your IMEX account


• If one of your hosted buyers needs to cancel, contact your IMEX Relationship Manager


• You’ll be assigned a dedicated IMEX Relationship Manager to guide you.

Intermediary options

• You can reserve timeslots in your hosted buyers’ schedules (live four weeks before the show) if you need to block time for events such as breakfasts and receptions


• If you’d like to arrange a fam trip for your hosted buyer group, contact us for advice

Apply to be an intermediary

By contacting Sarah Lloyd sarah.lloyd@imexevents.com, Director of Hosted Buyer Programmes.

Your invitation email 

Include any experiences that you’re treating your clients to, such as fam trips, breakfasts, dinners or other activities. Include your programme dates and tell your clients what is covered by us (flights, accommodation and airport/hotel/Messe Frankfurt transfers). 

Use our sample invitation email as a guide. 

Your unique codes

• Include the sign up link and insert your unique code(s) to allow your clients to register to join your hosted buyer group.  
• If you'd like to invite clients that may not meet our qualifying criteria; contact us and we'll review them with you on a case by case basis.
• Log in to your IMEX account and select your hosted buyer group to view your unique code(s).

Have any questions? Check our FAQs page or contact us: 

Call: +44 (0)1273 224957
Email: hosted@imexevents.com